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We take your privacy very seriously.

We do not use cookies that contain your personal information.

Privacy policy

I appreciate your interest in our website. Data protection is a high priority for me.

Ars Expressiva

(hereinafter referred to as we or us)

It is possible to use our website without providing any personal data. However, if a data subject wishes to make use of special services offered by our company via our website, the processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain the consent of the data subject.

The processing of personal data, such as a person’s name, address, e-mail address or telephone number, is always carried out in accordance with the country-specific data protection regulations that apply to us. By means of this privacy statement, our company wishes to inform the public about the nature, scope and purpose of the personal data we collect, use and process. In addition, this privacy policy informs individuals of their rights.

As the data controller, we have implemented numerous technical and organisational measures to ensure the most comprehensive protection of personal data processed via this website. However, there may always be security gaps in internet-based data transmission and absolute protection cannot be guaranteed. For this reason, any data subject shall be free to transmit personal data to us by other means, such as by telephone, for example.

Definitions of terms

Our privacy policy is based on the following terms used by the European Directive and Regulation Makers when issuing the GDPR. We want our privacy policy to be easy to read and understand for the public, as well as for our customers and business partners. To ensure this, we would like to explain the terms we use.
The following are some of the terms we use in this privacy statement:

  • Personal data
    Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Data subject
    Data subject means any identified or identifiable natural person whose personal data are processed by the controller.
  • Processing
    Processing means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
  • Restriction of processing
    Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.
  • Profiling
    Profiling is any type of automated processing of personal data which consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.
  • Pseudonymisation
    Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separate and subject to technical and organisational measures to ensure that the personal data cannot be attributed to an identified or identifiable natural person.
  • Controller or responsible for processing
    The controller or person responsible for processing is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of processing are determined by Union or Member State law, the controller or the specific criteria for his or her designation may be provided for by Union or Member State law.
  • Data processor
    A processor is any natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
  • Recipient
    Recipient means a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not it is a third party. However, public authorities that may receive personal data in the context of a specific investigative mandate under Union or Member State law shall not be considered as recipients.
  • Third party
    A third party is any natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorised to process the personal data under the direct responsibility of the controller or the processor.
  • Consent
    Consent is any freely given specific and informed indication of his or her wishes, in the form of a statement or other unambiguous affirmative act, by which the data subject signifies his or her agreement to the processing of personal data relating to him or her.

Name and address of the controller

The responsible party for the purposes of the General Data Protection Regulation, other data protection laws in force in the Member States of the European Union and other data protection regulations is:

Thomas Butzlaff – Ars Expressiva

Wilhelm-Tent-Straße 6
53913 Swisttal – Germany

post@ars-expressiva.com

Name and address of the data protection officer

The appointment of a Data Protection Officer (DPO) is not required under Article 37 of the GDPR and Section 38 of the BDSG. Any data subject may contact me directly at any time with any questions or suggestions regarding data protection:

Thomas Butzlaff – Ars Expressiva

Wilhelm-Tent-Straße 6
53913 Swisttal

post@ars-expressiva.com

Hosting

We host the content of our website with the following provider:

All-Inkl
The provider is ALL-INKL.COM – Neue Medien Münnich, Inh. René Münnich, Hauptstraße 68, 02742 Friedersdorf (hereinafter All-Inkl). For details, please refer to All-Inkl’s privacy policy: https://all-inkl.com/datenschutzinformationen/. The use of All-Inkl is based on Art. 6 para. 1 lit. f DS-GVO. We have a legitimate interest in ensuring that our website is presented as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a DS-GVO and § 25 Para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) as defined by the TDDDG. The consent can be revoked at any time.

Order processing
We have concluded a contract on order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this service only processes the personal data of our website visitors in accordance with our instructions and in compliance with the DS-GVO.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address bar of your browser changes from “http://” to “https://” and by the lock symbol in your browser bar.

When SSL or TLS encryption is enabled, the information you send to us cannot be read by third parties.

Cookie settings and cookie info

Our web pages use only “necessary cookies” for login-page. Cookies are small pieces of data that do not damage your device. They are stored on your terminal either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them or your web browser automatically deletes them. Cookies can come from us (first-party cookies) or from third parties (so-called third-party cookies). Third-party cookies make it possible to integrate certain third-party services into websites (e.g. cookies for processing payment services).

Cookies have different functions.
Many cookies are technically necessary, as certain website features would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behaviour or for advertising purposes. Cookies that are necessary to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimise the website (e.g. cookies for measuring the web audience) (necessary cookies) are used on the basis of Art. 6 (1) lit. f DS-GVO, unless another legal basis is specified.

The website operator has a legitimate interest in storing the cookies necessary for the technically faultless and optimised provision of its services. If consent has been requested for the storage of cookies and similar identification technologies, the processing will be carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a DS-GVO and § 25 para. 1 TDDDG); the consent can be revoked at any time. You can set your browser so that it informs you before cookies are set and only allows cookies in individual cases, excludes the acceptance of cookies in certain cases or generally, and activates the automatic deletion of cookies when the browser is closed. If you disable cookies, the functionality of this website may be limited. You can find out which cookies and services are used on this website in this privacy statement.

Collection of general data and information

Our website collects a series of general data and information each time a data subject or automated system accesses the website. This general data and information is stored in the server’s log files. The following can be recorded

  1. the browser types and versions used,
  2. the operating system used by the accessing system,
  3. the website from which an accessing system arrives at our website (so-called referrer),
  4. the sub-websites which are accessed via an accessing system on our website,
  5. the date and time of an access to the website,
  6. an internet protocol address (IP address),
  7. the Internet service provider of the accessing system and
  8. other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using these general data and information, we do not draw any conclusions about the data subject. Rather, this information is required in order to

  1. To deliver the content of our website correctly,
  2. to optimise the content of our website and the advertising for it,
  3. to ensure the long-term operability of our information technology systems and website technology, and
  4. to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. For this reason, we use the anonymously collected data and information both for statistical purposes and with the aim of increasing the data protection and data security of our company, so as to ultimately ensure an optimum level of protection for the personal data processed by us. Anonymous server log file data is stored separately from any personal data provided by a data subject.

Contact via the website

Contact Form
If you send us an enquiry via the contact form, we will store your details from the enquiry form, including your contact details, for the purposes of processing your enquiry and any follow-up enquiries. We will not share this information without your consent. The processing of these data is based on Art. 6 (1) lit. b DS-GVO, if your inquiry is related to the execution of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Art. 6 para. 1 lit. f DS-GVO) or on your consent (Art. 6 para. 1 lit. a DS-GVO), if this has been requested; consent may be revoked at any time. The data you enter in the contact form will remain with us until you ask us to delete it, until you revoke your consent to storage or until the purpose for which the data was stored no longer applies (e.g. after we have completed processing your enquiry). Mandatory legal provisions – in particular retention periods – remain unaffected.

Enquiries by email, telephone or fax
If you contact us by e-mail, telephone or fax, we will store and process your enquiry, including any resulting personal data (name, enquiry), for the purpose of dealing with your enquiry. We will not pass on this information without your consent. The processing of these data is based on Art. 6 (1) lit. b DS-GVO, if your inquiry is related to the execution of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Art. 6 para. 1 lit. f DS-GVO) or on your consent (Art. 6 para. 1 lit. a DS-GVO), if this has been requested; consent may be revoked at any time. The data you send us in the context of contact enquiries will remain with us until you ask us to delete it, until you revoke your consent to storage or until the purpose for which the data was stored no longer applies (e.g. after we have completed processing your enquiry). This is without prejudice to any mandatory legal requirements, in particular statutory retention periods.

Deletion and blocking of personal data on a routine basis

The controller shall process and store the personal data of the data subject only for the period of time necessary to achieve the purpose of storage or as provided by the European Directive and Regulation or other legislator in laws or regulations to which the controller is subject.

If the purpose of storage no longer applies, or if a retention period prescribed by the European Directive and Regulation maker or other competent legislator has expired, the personal data will be routinely blocked or deleted in accordance with legal requirements.

Rights of the person concerned

  • Right to confirmation
    Every data subject has the right, granted by the European Directive and the Regulation, to obtain confirmation from the controller as to whether personal data concerning him or her are being processed. If a data subject wishes to exercise this right, he or she may, at any time, contact any employee of the controller.
  • Right of access
    Any person concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain from the controller, at any time and free of charge, information on the personal data stored concerning him or her and a copy of such data. In addition, the European Parliament and the Council have granted the data subject access to the following information the purposes of the processing operations the categories of personal data processed the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular in the case of recipients in third countries or international organisations where possible the intended duration of the storage of the personal data or, where this is not possible, the criteria for determining that duration, the existence of a right to obtain the rectification or erasure of personal data concerning him or her, or the restriction of processing by the controller, or the right to object to such processing: Any available information about the origin of the dataThe existence of automated decision making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.In addition, the data subject has a right to access whether personal data have been transferred to a third country or to an international organisation. If so, the data subject shall also have the right to be informed of the appropriate safeguards in relation to the transfer. If a data subject wishes to exercise this right of access, he or she may contact an employee of the controller at any time.
  • Right to rectification
    Every person affected by the processing of personal data has the right, granted by the European Directive and Regulation, to demand the immediate rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration, taking into account the purposes of the processing. If a data subject wishes to exercise this right of rectification, he or she may, at any time, contact any employee of the controller.
  • Right to erasure (right to be forgotten)
    Any person affected by the processing of personal data has the right, granted by the European Directive and Regulation, to demand from the controller the erasure of personal data concerning him or her without undue delay, provided that one of the following reasons applies and to the extent that the processing is no longer necessary The personal data were collected or otherwise processed for purposes for which they are no longer necessary. The data subject withdraws the consent on which the processing was based pursuant to Art. 6(1)(a) DS-GVO or Art. 9(2)(a) DS-GVO and there is no other legal basis for the processing. The data subject objects to the processing pursuant to Art. 21(1) DS-GVO and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) DS-GVO. The personal data were processed unlawfully. The erasure of the personal data is necessary to comply with a legal obligation under Union or national law to which the controller is subject. The personal data were collected in connection with information society services provided pursuant to Article 8(1) of the DS-GVO. If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by us, he or she may, at any time, contact any employee of the controller. Such employee shall arrange for the erasure of the data in question without undue delay. If the personal data has been made public by us and our company as the controller is obliged to erase the personal data pursuant to Article 17(1) of the Data Protection Regulation, we will take reasonable steps, including technical measures, taking into account available technology and the cost of implementation, to inform other data controllers who process the personal data made public that the data subject has requested those other data controllers to erase all links to the personal data or copies or replicas of the personal data, unless the processing is necessary. Our employee will make the necessary arrangements on a case-by-case basis.
  • Right to restrict processing
    Any person concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain from the controller the restriction of processing if one of the following conditions is met:The accuracy of the personal data is contested by the data subject for a period of time to enable the controller to verify the accuracy of the personal data. The processing is unlawful, the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data. The controller no longer needs the personal data for the purposes of the processing, but the data subject needs them for the establishment, exercise or defence of legal claims. The data subject has objected to the processing pursuant to Article 21(1) of the GDPR, and it is not yet clear whether the controller’s legitimate grounds override those of the data subject. If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by us, he or she may at any time contact any employee of the controller. Our employee will then arrange for the restriction of the processing.
  • Right to data portabilityAny person concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain the personal data concerning him or her, which has been provided by the data subject to a controller, in a structured, commonly used and machine-readable format. The data subject shall also have the right to transmit such data to another controller without hindrance from the controller to whom the personal data have been provided, provided that the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. In addition, when exercising the right to data portability under Article 20(1) of the GDPR, the data subject shall have the right to obtain the direct transfer of personal data from one controller to another controller, where technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.To assert the right to data portability, the data subject may contact any of our employees at any time.
  • Right to object
    Any person affected by the processing of personal data has the right granted by the European Directive and Regulation to object at any time, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her which is carried out on the basis of Article 6(1)(e) or (f) of the DS-GVO. This also applies to profiling on the basis of these provisions. In the event of an objection, we will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims. Where we process personal data for the purposes of direct marketing, the data subject shall have the right at any time to object to the processing of personal data for such marketing. This also applies to profiling in connection with such direct marketing. In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to the processing of personal data concerning him or her which is carried out by us for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the DS-GVO, unless such processing is necessary for the performance of a task carried out in the public interest. To exercise the right to object, the data subject may contact any of our employees directly. The data subject is also free to exercise his or her right to object by means of automated procedures using technical specifications in relation to the use of information society services, without prejudice to Directive 2002/58/EC.
  • Automated decisions in individual cases, including profiling
    Any person concerned by the processing of personal data shall have the right, granted by the European Directive and the Regulation, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, where such decision

    1. is not necessary for the conclusion or performance of a contract between the data subject and the controller, or
    2. is authorised by Union or Member State legislation to which the controller is subject and that legislation contains suitable measures to safeguard the rights and freedoms and legitimate interests of the data subject; or
    3. is carried out with the explicit consent of the data subject.

    Is the decision

    1. necessary for entering into, or the performance of, a contract between the data subject and the data controller, or
    2. made with the explicit consent of the data subject, we shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, which include at least the right to obtain the intervention of a data subject on the part of the controller, to express his or her point of view and to contest the decision. If the data subject wishes to exercise the rights concerning automated decisions, he or she may, at any time, contact any employee of the controller.
  • Right to withdraw consent under data protection law
    Any person affected by the processing of personal data has the right granted by the European Directive and Regulation to withdraw consent to the processing of personal data at any time. If the data subject wishes to exercise the right to withdraw consent, he or she may, at any time, contact any employee of the controller.

Privacy policy on Google Web Fonts

If you have integrated Google Fonts via the Google server or the Fonts API, you must accept that your visitors’ data will be sent to Google. In our opinion, this is not allowed without your consent.

Therefore, we integrate the Google Fonts locally. This means that the Google Fonts are loaded directly from our server and not via the Fonts API. In this way, no user data is sent to providers outside the EU.

Permission to use the fonts locally has been obtained from Google.

However, if you agree to use one of Google’s services (Maps, Recaptcha, YouTube, etc.), Google will also load its own fonts (Roboto, Google Sans).

Legal basis of processing

Article 6 I lit. a DS-GVO serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Article 6 I lit. b DS-GVO. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in the case of enquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data might become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d DS-GVO. Finally, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, sentence 2 of the DS-GVO).

Legitimate interests in the processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f DS-GVO, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees.

Duration of storage of personal data

The criterion for the retention of personal data is the relevant legal retention period. At the end of this period, the relevant data is routinely deleted if it is no longer required for the performance or initiation of the contract.

Legal or contractual provisions for the provision of personal data

Necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of not providing the dataWe would like to inform you that the provision of personal data is sometimes required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information about the contractual partner). Sometimes, in order to enter into a contract, it may be necessary for a data subject to provide us with personal data that we must subsequently process. For example, the data subject is required to provide us with personal data if our company enters into a contract with the data subject. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences of not providing the personal data would be.

Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.This data protection declaration was created by the data protection declaration generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as the External Data Protection Officer Hanover, in cooperation with the Cologne IT and data protection lawyer Christian Solmecke.

german GDPR

There is no translation of “DS-GVO” in the text above, as the legal basis of this page applies to the Federal Republic of Germany. “German GDPR” should therefore be the closest translation of DS-GVO.

Privacy Policy

  • General Information
  • Definitions of terms
  • Name and address
  • Data protection officer
  • Hosting
  • Encryption
  • Cookie settings
  • General Data
  • Contact
  • Routine Deletion
  • Personal rights
  • Google Web Fonts
  • Legal basis
  • Legitimate interest
  • Storage period
  • Regulations
  • Decision-making
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